Huge campaign that has been designed around the strong essence of love that My Name Is Khan carries. As a part of this, Shah Rukh would be travelling across the country and pop this question to the aam janta. This would be his way of connecting with people who are waiting to catch him in My Name Is Khan,” Karan, who has produced and directed the film, told IANS.
“…The idea of asking people ‘How far would you go for love?’ should be quite enticing for many out there. It should be a good participative exercise,” the filmmaker added.
My Name Is Khan, which is being marketed and distributed by Fox Searchlight Pictures, is about Rizwan Khan (Shah Rukh), an autist, who is mistaken for a terrorist while travelling in the US. Karan, Shah Rukh and Kajol have teamed up so far for candy-floss movies…so how come they decided to opt for different kind of cinema?
“I just felt that cinema is maturing with every passing year and I should move on with the times as well,” Karan said with a smile.
“If I am constantly going to try and woo the audience with a certain kind of cinema without doing something that is entirely different, what’s the point in sitting pretty in the position where I currently am? Why not use it for my own advantage and make something really fresh…I truly believe that if you are motivated just for the sake of it, you would get caught eventually. You can succeed only if you have a very strong conviction backing up your thought.”
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