Kareena Kapoor has been selected as the face of Lakme Absolute. Lakme has selected perfect candidate for their brand. Kareena will unveil the Absolute looks during the Lakme Grand Finale by Manish Malhotra at Lakme Fashion Week Winter/Festival 2011.
Lakme ABSOLUTE is a long wear make up range. Its make up will last up to 16 hrs. Lakme Absolute has been made keeping today’s woman in mind.
Kareena Kapoor, being the face of Lakme Absolute said, “I’m very proud to be associated with a brand that introduced the concept of make-up to Indian women and today I’m excited to undertake this new journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”
Talking about this new products she says, “One of my favourite products is ABSOLUTE Lip Last with its precision brush and I’m totally hooked on to the Plump and Shine glosses for the range of sensational colours it offers, there is something for every occasion. As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it’s extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look. Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color.”
Farida Kaliyadan, General Manager of Lakme, says, “We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions.
The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena’s confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.”
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